Business Model You® believes that work means helping other people.
“Helping other people” is best defined not merely with words describing activities or competencies, but with diagrams visually depicting workplace roles.
This role-focused, visual approach enables people to see the entire context in which they work, not merely hear part of it described in words. The focus on roles gently requires people to understand how their team or organization works. Experience shows that an overwhelming majority find this process extremely enjoyable and inspiring.
This is why we strongly believe in replacing word-based job descriptions with visual role depictions.
Individual role depictions take the form of Personal Business Models or Personal Service Models, while team role depictions take the form of Team Business Models or Team Service Models. The four-phase Business Model You® methodology guides users through a structured process:
Define your (often implicit) model
Reflect on the current model/envision new possibilities
Rework the model
Test your new model
To explore the method further, join the community, read the book, attend a workshop, take an online course, or learn about our Certified Practitioner training.